User Case “Live Interview” at events and conferences - 25th Social Media Night Stuttgart
dozeo is used in different industries and ways, e.g. as interview tool at live events and conferences as happened at the 25th Social Media Night in Stuttgart.
The Social Media Night is a monthly meetup which is organized by the Social Media Club Stuttgart (www.smcst.de). Over 200 attendees gather at the beautiful Mercedes-Benz museum to discuss the latest trends and topics in new/social media.
This time there have been presentation about Social Commerce, The integration of traditional and new media in Publishing as well as Social Media Management Beyond Borders.
In the ladder presenter Eleftherios Hatziioannou, founder of Peopleizers and an advisor and evangelist of dozeo, did a live interview with experts from Jordan and the UK to share their experiences and advice on tools for international social media management.
Lefti simply initiated an instant meeting by using the dozeo business app and invited his guests, Firas (The Online Project Middle East) and Luc (Hootsuite) by entering their emails and sending an invitation. They joined his meeting by clicking the link they received from dozeo. 2 minutes later when everybody joined the meeting the live Q&A did start. The audience in the MB museum could follow the interview via a huge video wall which held the dozeo online meeting as well as a twitter wall.
We spoke to Markus Besch, the event host, to hear what he thinks of our technology. He is CEO of IT- Advantage - an consulting firm for IT/New Media - and leads the Social Media Club Stuttgart.
How did you find out about dozeo?
“dozeo has been recommended by Eleftherios Hatziioannou. He wanted to bring in international experts into his session and suggested to use dozeo`s solution. As we trust his judgement about tech and usability, it was clear that we would give it a try. In the past we´ve used Skype, but we`re always open for new ideas - particularly if they come from a startup based in Stuttgart.”
Could dozeo convince you?
“The tool did what it was meant to do. It was easy to set up and use, had a beautiful interface and could be adjusted to our needs. The video streams of the interview partners could be repositioned to fit perfectly onto our huge screens.
We just did a quick test prior to the event, no download and special hardware required. Of course - it is important to have a good internet connection for such internet based solutions which we do have in the MB museum.”
Will you consider dozeo for future events?
“Absolutely. To bring in international experts for live interviews is very relevant. Not everybody is able to join us in Stuttgart. In such cases we could use a tool like that. We are looking into using dozeo beyond events for our daily business. We could do video conferencing and webinars and thereby save a lot of money.”